<aside> 💡 Dr. Zeng Xi specializes in the intersection of contemporary art and cognitive science. He earned his Ph.D. with cum laude honors from the University of Barcelona. Currently, he is a senior advosary at the Royal College of Art, a visiting professor at the Istituto Europeo di Design (IED), and a distinguished professor at the China Academy of Art. In 2022, Forbes recognized him as one of the Top 10 Designers in China.

Dr. Zeng is currently the Senior Director of Product and Design at ByteDance. Previously, he served as the Product Director at OnePlus and Design Director at OPPO. Under his guidance, these companies have experienced remarkable advancements in design concepts and planning, resulting in the successful launch of numerous software and hardware products that have garnered a user base exceeding one hundred million worldwide. Some notable projects led by Dr. Zeng include the ByteDance AI Companion, ColorOS "Aquamorphic Design", OnePlus OxygenOS, OnePlus Concept One, Hasselblad x OnePlus Mobile Imaging System, and the McLaren series. These products have received prestigious accolades such as the Red Dot Design Award and the iF Design Award.

Dr. Zeng actively engages in forums and events, delivering speeches at renowned platforms like London Design Week, Milan Design Week, and the China Academy of Art Design Week. He has also contributed three articles to China's esteemed aesthetics publication, "Weimei." Wallpaper*, a globally renowned design media outlet, has praised Dr. Zeng as "a designer who brings warmth to technology products."

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<aside> 👋 曾熙博士专注于当代艺术与认知科学的交叉领域。他以优异成绩（cum laude）从巴塞罗那大学获得博士学位。目前，他是英国皇家艺术学院的战略顾问、欧洲设计学院（IED）的客座教授，以及中国美术学院的特聘教授。2022年，福布斯杂志将其评为中国十大设计师之一。

曾博士现任字节跳动产品与设计高级总监。此前，他曾担任一加科技的产品总监和OPPO的设计总监。在他的指导下，这些公司在设计理念和规划方面取得了显著进步，成功推出了众多软硬件产品，全球用户数量超过一亿。曾博士领导的一些著名项目包括字节跳动AI伴侣、ColorOS"水形设计"、一加OxygenOS、一加概念机One、哈苏x一加移动影像系统，以及迈凯伦系列。这些产品获得了包括红点设计奖和iF设计奖在内的多项权威奖项。

曾博士积极参与各类论坛和活动，曾在伦敦设计周、米兰设计周和中国美术学院设计周等知名平台发表演讲。他还为中国著名美学刊物《唯美》撰写了三篇文章。全球知名设计媒体《Wallpaper*》赞誉曾博士为"为科技产品带来温度的设计师"。

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